Shamba Shape UpEast Africa


Shamba Shape Up (SSU), a knowledge-based agricultural entertainment TV program, is helping small-scale female and male farmers across East Africa adapt to a changing climate by sharing climate-smart agriculture information and practices, while boosting livelihoods and incomes. Presenters and agriculture specialists work with farm households on farm "make-overs". SSU partners with the TV production company, Mediae, as well as the International Livestock Research Institute (ILRI), the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), the World Agroforestry Centre (ICRAF) and the International Potato Centre (CIP).

Contributions to CSA

The show contributes to CSA by providing farmers with information through innovative interactive programming. Following each episode, women and men viewers can phone or text to get more detailed farming advice. The potential for scaled outreach on CSA messaging is enormous; in its two-year partnership, CCAFS reached more farmers with CSA information through this innovative, entertaining, and interactive television program and social media than otherwise possible. In fact, SSU shares CSA practices with an audience of over 10 million viewers in the East African region. The show features female farmers, their needs and priorities, and includes women specialists as often as men. The program broadcasts on Sundays, when women are likely to be home with their families (Agriculture Global Practice 2015). 1

Impacts and lessons learned

In 2015, with the help of ICRAF, data gathered from the SMS and calls received are being logged and disaggregated by gender to determine the type of feedback requested by farmers and whether it varies by gender, region and practice. Many of the interviewed farmers reported that they had implemented different practices with positive farm and financial impacts. A University of Reading study found that the overall number of households reporting that they had made changes to their maize or dairy practices as a result of the program, or that they had benefited from SSU through increased profit or improved household food situation, is statistically estimated to be 428,566 (AECF 2014). 2 There is also some evidence that women dairy farmers who made changes influenced by the program have been able to reduce the gap in gross margins between them and male dairy farmers.



  • 1

    Agriculture Global Practice. 2015. Gender in climate-smart agriculture: Module 18 for gender in agriculture sourcebook. Agriculture global practice. Washington, DC: World Bank Group. This Gender in Climate-Smart Agriculture module was pre-pared jointly by the Food and Agriculture Organization (FAO), International Fund for Agricultural Development (IFAD), and the World Bank. The coordination team con-sisted of Sanna-Liisa Taivalmaa (World Bank), Ilaria Fir-mian (IFAD), and Kaisa Karttunen (FAO), with technical support from Christine Heumesser, Eija Pehu, and Ademola Braimoh from the World Bank; Clare Bishop-Sambrook from IFAD; and Ilaria Sisto and Szilvia Lehel from FAO. Patti Kristjanson (consultant) offered valuable guidance for the entire module in addition to writing two Thematic Notes and one Innovative Activity Profile.
  • 2

    AECF. 2014. Assessing the Impacts of Shamba Shape Up: A report commissioned by AECF and led by University of Reading. Samba Shape Up. AECF commissioned a study to investigate the impact of the Shamba Shape Up TV edutainment programme on small-scale agriculture in Kenya and to research the processes by which the programme influences farmers’ activities. The assessment is based on a theory of change that draws on three bodies of theory and research which have informed the design of the Shamba Shape Up initiative: mass media and society; agricultural and rural extension; and innovation systems. The study focused on the area of Kenya that Shamba Shape Up is targeted at and the rigorous statistical design of the assessment allows robust estimates of the size of the audience, and of the effects of Shamba Shape Up at farm and population levels. The overall number of households specifically reporting that they had made changes to their maize or dairy practices as a result of the programme, or who reported that they had benefited from SSU through increased profit or improved household food situation, is statistically estimated to be 428,566. The programme has become an important part of farmers’ information and innovation systems, operating as a trusted source of information presented in a format that engages their interest and emotions, encourages discussion and provides opportunity for follow-up and interaction.

Welcometoclimate-smart agriculture 101

scroll to discover

This site is your gateway to implementing climate-smart agricultureIt will help you get started and guide you right through to implementation on the ground, connecting you with all the resources you need to dig deeper.

scroll to start

CCAFS Climate-Smart Agriculture 101

The basics

Climate-smart agriculture (CSA) is an integrative approach to address these interlinked challenges of food security and climate change, that explicitly aims for three objectives:

A. Sustainably increasing agricultural productivity, to support equitable increases in farm incomes, food security and development;

B. Adapting and building resilience of agricultural and food security systems to climate change at multiple levels; and

C. Reducing greenhouse gas emissions from agriculture (including crops, livestock and fisheries).

Entry points

Agriculture affects and is affected by climate change in a wide range of ways and there are numerous entry points for initiating CSA programmes or enhancing existing activities. Productivity, mitigation and adaptation actions can take place at different technological, organizational, institutional and political levels. To help you navigate these myriad entry points we have grouped them under three Thematic Areas: (i) CSA practices, (ii) CSA systems approaches, and (iii) Enabling environments for CSA. Each entry point is then described and analysed in terms of productivity, adoption and mitigation potential and is illustrated with cases studies, references and internet links for further information.

Develop a CSA plan

Planning for, implementing and monitoring CSA projects and programmes evolves around issues of understanding the context including identification of major problems/barriers and opportunities related to the focus of the programme; developing and prioritizing solutions and designing plans; implementation; and monitoring and evaluation. Most major development agencies have their own framework for project and programme formulation and management but CCAFS has developed a specific approach for planning, implementing and assessing CSA projects and programme called CSA plan. CSA plan was developed to provide a guide for operationalizing CSA planning, implementation and monitoring at scale. CSA plan consist of four major components: (1) Situation analysis; (2) Targeting and prioritizing; (3) Program support; and (4) Monitoring. evaluation and learning.


To meet the objectives of CSA, such as agricultural development, food security and climate change adaptation and mitigation, a number of potential funding sources are available. For instance, climate finance sources may be used to leverage agriculture finance and mainstream climate change into agricultural investments. This section offers an overview of potential sources of funding for activities in climate-smart agriculture (CSA) at national, regional and international levels and for a number of different potential ‘clients’ including governments, civil society, development organizations and others. Additionally, it includes options to search among a range of funding opportunities according to CSA focus area, sector and financing instrument.

Resource library

CSA Guide provides a short and concise introduction and overview of the multifaceted aspects of climate-smart agriculture. At the same time it offers links to references and key resources that allows for further investigations and understanding of specific topics of interest. In the resource library we have gathered all the references, key resources, terms and questions in one place for a quick overview and easy access that can be used as a part of or independently of the other sections of the website. The resource library is divided into six sections; (1) References – list all publications, links and blogs referred to on the website; (2) Tools – list all the CSA tools presented on the website; (3) Key terms – explains the most important and frequently used terms related to CSA; (4) Frequently asked questions (FAQ) – provides a rapid overview of the most common questions asked on climate-smart agriculture; (5) About – where you can find out more about the purpose and structure of, as well as on the organizations and authors behind the website; (6) Contact.

Case studies

Local case studies

Filter by entry points